On a day when Netflix put its new higher prices into effect one of their content providing partners Starz announced that they would end negotiations with Netflix and set an end date for when it would allow streaming on the Netflix site. February 28, 2012 will be the last day of their partnership.
“Starz Entertainment has ended contract renewal negotiations with Netflix. When the agreement expires on February 28, 2012, Starz will cease to distribute its content on the Netflix streaming platform. This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content. With our current studio rights and growing original programming presence, the network is in an excellent position to evaluate new opportunities and expand its overall business.”