Trailers are a director’s opportunity to generate interest in his/her project. Some directors miss the mark and drive fans away from their movies, others capitalize and convert newcomers into true-believers.
In light of the recent debate about the Thor, Green lantern, Captain America and X-Men-First Class trailers hitting the airwaves, I began to wonder, what truely makes a trailer stand out? What makes a trailer so good (or so bad), that fanboys will jeopardize all their accumulated “street-cred” to publicly proclaim it and the eventual movie a masterpeice?
Well, I got to thinking about this, and in so doing, researched all the comicbook movie trailers I could find. I established a criteria for evaluating the trailers and then compared my evaluations to the “general feel and concensus” others got from the trailer. Then I made a list.
1. The Movie must have been published as a comic book (or Graphic Novel or Manga) before or shortly after the theatrical release of the movie.
2. Teasers, TV spots, Sneak Peeks, Behind-The-Scenes and Set-visits were not included in the viewing.
3. Both Green band and Red band trailers were acceptable, but red band versions were always considered over Green where available.
4. The Trailer length could not exceed 3 minutes.
5. In instances with multiple movie trailers (eg. Iron man Trailer 1, Iron man Trailer 2 etc), the trailer with the longest running length under 3 mins was selected)
6. Only live action movies were considered, fully animated movies were not included in the pull of considered movies.
For a list of the nominees, please view the wikipedia list of Films Based on comics. I looked at every one of these movie’s trailers over the course of the last two months, then I spent time comparing their merits.
1. Level to which the trailer engages and/or captivates the viewer.
2. Universality of content (how easily different kinds of people eg. men vs women, old vs. young, fan vs. newbie could understand the content
3. Story exposition or the extent to which the trailer communicates what the movie will be about without revealing the entire plot
4. General feel and concensus of the movie. What did fanboys and new comers to the content think about the trailers (youtube/traileraddict/google video comments and votes)
5. Box office movie performance, as well as movie reviews were not taken into consideration in evaluating the trailers.
And now, without further ado, I present to you…
The Top 10 Comicbook movie trailers…Ever!
Years before Snyder and Rodriguez would cause us to marvel at the seamless melding of live action and CGI, Kiriya would give us this slick trailer that is a treat even to non-native japanese audiences.