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Posted on 11 April 2011 by TH3 No08
    
It’s Monday morning and you know what that means, It’s time to find out what movie’s you spent your money on this weekend. This weekends big winner for a second week in a row is “Hop” who continued it’s strong run with a 21 million dollar take. Despite it’s 42% drop from last weekend it still had enough to take out the Russel Brand vehicle “Arthur”. The remake of the 1981 comedy pulled in 12 million dollars for a rather anemic second place. This puts Brand in the rare position of having the two top grossing movies of the weekend, a feat that hasn’t taken place since Decaprio did it in “Man in the Iron Mask” and “Titanic” in 1998.
The two big surprises of the week got to the number 3 and 4 spots with “Hanna” and “Soul Surfer” posting strong debuts.Positive reviews for Hanna and a nearly 80% female audience for Soul Surfer drove these movies to strong positions and word of mouth may keep them there for a while.
The biggest disappointment this week was the stoner comedy “Your Highness”. The action/adventure/weed comedy failed to find it’s audience after it was mistakenly marketed as a movie starring Oscar award winners instead of marketing it to the people that drove Pineapple Express and Half Baked out of the red. Look for this film to disappear from theaters rather quickly much like Sucker Punch who has now dropped out of the top ten after just two weeks.
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this week |
earnings to date |
| HOP |
$21,700,000 |
$68,156,305 |
| Arthur (2011) |
$12,605,000 |
$12,605,000 |
| Hanna |
$12,300,000 |
$12,300,000 |
| Soul Surfer |
$11,100,000 |
$11,100,000 |
| Insidious |
$9,740,062 |
$27,096,650 |
| Your Highness |
$9,500,000 |
$9,500,000 |
| Source Code |
$9,050,000 |
$28,618,633 |
| Limitless |
$5,692,000 |
$64,380,230 |
| Diary of a Wimpy Kid: Rodrick Rules |
$4,885,000 |
$45,462,260 |
| The Lincoln Lawyer |
$4,600,000 |
$46,454,810 |
Posted on 28 March 2011 by TH3 No08
    
It’s Monday morning and that means it’s time to take a look at who made out like a bandit this weekend at the box office. This weeks winner is Diary of a wimpy Kid 2 which strongly out performed expectations pulling in 24 million dollars while the poorly reviewed Suckerpunch was left gasping for breath. Apparently word of mouth got out that Sucker Punch was all style and no substance and the movie crowd decided a kids book adaptation sounded like a good bet. Word of mouth is sure to keep Wimpy Kid 2 strong for a few weeks to follow.
Limitless and The Lincoln Lawyer continued to perform strongly in their second week. Both performed well with less that 20% drop off from the previous week. These two movies continue to do very well with the older crowd which means you’ll probably see them played to death on basic cable in a few years. For now expect them both to continue strong in the coming weekends.
Rango pulls in fifth with a still strong 9 million after 4 weeks. The best reviewed movie of the year has now passed the 100 million dollar mark and looks to be steaming steadily towards the 125 million dollar mark before it’s run in theaters is done.
The biggest drop offs this week were Paul -42%, Red Riding Hood -39%, and Mars Needs Moms -58%. All three of these movies have struggled to perform outside of their demo’s which has led to a quick drop off at the box office. Luckily for Paul they made a lot of money overseas before dropping here in the US 2 weeks ago. Red Riding Hood and Mars Needs Moms hope to find a second life when they hit DVD later this year.
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Diary of a Wimpy Kid: Rodrick Rules |
$ 24,400,000 |
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| 2 |
Sucker Punch |
19,015,000 |
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| 3 |
Limitless |
15,225,000 |
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| 4 |
The Lincoln Lawyer |
11,000,000 |
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| 5 |
Rango |
9,800,000 |
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| 6 |
Battle: Los Angeles |
7,600,000 |
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| 7 |
Paul |
7,506,000 |
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| 8 |
Red Riding Hood |
4,340,000 |
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| 9 |
The Adjustment Bureau |
4,245,000 |
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| 10 |
Mars Needs Moms |
2,186,000 |
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| 10 |
Beastly |
2,185,000 |
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Posted on 21 March 2011 by TH3 No08
 
Box Office Report for the weekend of March 18 – 20
Yes folks it’s that time again, it’s Monday morning and that means it’s time to check out how rich you made Hollywood this weekend.
The weekends surprise winner was “Limitless”, starring nouveau man of the hour Bradley Cooper as a man who takes a pill that allows him to use 100 percent of his brain power, not grow a giant melon shaped head, and draw 19 million dollars at the box office.
Battle Los Angeles was expecting stronger 2nd week numbers than what it raked it. Apparently anyone who was interested in seeing “Battle: LA” has either already seen it, was scared off by bad reviews, or drawn in by by Bradley Coopers captivating blue eyes. Either way they fell off by 59% and ended up 3rd behind the still strong “Rango” who more than likely will hit the magic 100 million dollar mark this coming weekend.
Rounding out the top five were “The Lincoln Lawyer” at number four with a respectable showing of 13.4 million and my favorite opening of the week “Paul” at number five. Paul’s 13.2 million dollar opening is Simon Peggs/Nick Frost’s largest opening weekend and is considered a good opening considering the rather limited marketing of the movie as sci-fi/fanboy style entertainment. With the good reviews and solid opening (as well as 41 million dollars in international ticket sales) “Paul” is expected to hold steady
Posted on 06 October 2010 by Christian
Paramount’s spooky sequel Paranormal Activity 2 scared up $6.3 million at midnight screenings as it bowed late Thursday night. It beat out 2009′s Watchmen, which opened to $4.6 million at the witching hour, to post the highest midnight gross for an R-rated movie.
It also established a new record for an October midnight bow, overshadowing Jackass 3D, which opened just last week to $2.5 million
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