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The Noob News Monday Morning Roundup # 6

Posted on 18 April 2011 by TH3 No08

It’s Monday morning and that means it’s time to check the numbers and see who had the golden goose this weekend. Taking the #1 spot this weekend with the biggest opening weekend of the year is Rio who edged out Hop and Rango to earn the year to date top spot by over $3 million dollars. There was little competition for Rio as Scream 4 debuted with a weak $19 million dollar opening. It was a disappointing open for Scream 4 whose previous sequels had been box office gold. Scream 3 opened to $34 million dollars in 2000 which adjust to a nearly $50 million dollar opening in today’s terms. Coming in 3rd with a respectable $11 million dollars is the animated Easter flick Hop who pulled in $37 million dollars last weekend. Rounding out the top five were last weeks big surprises Hanna and Soul Survivor. They both continue to perform strong despite not having big stars or huge media campaigns.

Last weeks big disappointments continue to be this weeks disappointments as Your Highness and Arthur took huge drops both losing about 50 percent of last weeks sales. Look for both of these movies to disappear in the next week. The biggest holdovers from last week were Insidious and Source Code who continue to thrive on good reviews and strong word of mouth. Insidious looks to be a big winner within it’s genre as future estimates have it looking like it may now win out over Scream 4 for long term dollars in the coming horror lite months.

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The Noob News Monday Morning Roundup #5

Posted on 11 April 2011 by TH3 No08

It’s Monday morning and you know what that means, It’s time to find out what movie’s you spent your money on this weekend. This weekends big winner for a second week in a row is “Hop” who continued it’s strong run with a 21 million dollar take. Despite it’s 42% drop from last weekend it still had enough to take out the Russel Brand vehicle “Arthur”. The remake of the 1981 comedy pulled in 12 million dollars for a rather anemic second place. This puts Brand in the rare position of having the two top grossing movies of the weekend, a feat that hasn’t taken place since Decaprio did it in “Man in the Iron Mask” and “Titanic” in 1998.

The two big surprises of the week got to the number 3 and 4 spots with “Hanna” and “Soul Surfer” posting strong debuts.Positive reviews for Hanna and a nearly 80% female audience for Soul Surfer drove these movies to strong positions and word of mouth may keep them there for a while.

The biggest disappointment this week was the stoner comedy “Your Highness”. The action/adventure/weed comedy failed to find it’s audience after it was mistakenly marketed as a movie starring Oscar award winners instead of marketing it to the people that drove Pineapple Express and Half Baked out of the red. Look for this film to disappear from theaters rather quickly much like Sucker Punch who has now dropped out of the top ten after just two weeks.

this week earnings to date
HOP $21,700,000 $68,156,305
Arthur (2011) $12,605,000 $12,605,000
Hanna $12,300,000 $12,300,000
Soul Surfer $11,100,000 $11,100,000
Insidious $9,740,062 $27,096,650
Your Highness $9,500,000 $9,500,000
Source Code $9,050,000 $28,618,633
Limitless $5,692,000 $64,380,230
Diary of a Wimpy Kid: Rodrick Rules $4,885,000 $45,462,260
The Lincoln Lawyer $4,600,000 $46,454,810

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