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Posted on 18 April 2011 by TH3 No08
    
It’s Monday morning and that means it’s time to check the numbers and see who had the golden goose this weekend. Taking the #1 spot this weekend with the biggest opening weekend of the year is Rio who edged out Hop and Rango to earn the year to date top spot by over $3 million dollars. There was little competition for Rio as Scream 4 debuted with a weak $19 million dollar opening. It was a disappointing open for Scream 4 whose previous sequels had been box office gold. Scream 3 opened to $34 million dollars in 2000 which adjust to a nearly $50 million dollar opening in today’s terms. Coming in 3rd with a respectable $11 million dollars is the animated Easter flick Hop who pulled in $37 million dollars last weekend. Rounding out the top five were last weeks big surprises Hanna and Soul Survivor. They both continue to perform strong despite not having big stars or huge media campaigns.
Last weeks big disappointments continue to be this weeks disappointments as Your Highness and Arthur took huge drops both losing about 50 percent of last weeks sales. Look for both of these movies to disappear in the next week. The biggest holdovers from last week were Insidious and Source Code who continue to thrive on good reviews and strong word of mouth. Insidious looks to be a big winner within it’s genre as future estimates have it looking like it may now win out over Scream 4 for long term dollars in the coming horror lite months.
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Posted on 11 April 2011 by TH3 No08
    
It’s Monday morning and you know what that means, It’s time to find out what movie’s you spent your money on this weekend. This weekends big winner for a second week in a row is “Hop” who continued it’s strong run with a 21 million dollar take. Despite it’s 42% drop from last weekend it still had enough to take out the Russel Brand vehicle “Arthur”. The remake of the 1981 comedy pulled in 12 million dollars for a rather anemic second place. This puts Brand in the rare position of having the two top grossing movies of the weekend, a feat that hasn’t taken place since Decaprio did it in “Man in the Iron Mask” and “Titanic” in 1998.
The two big surprises of the week got to the number 3 and 4 spots with “Hanna” and “Soul Surfer” posting strong debuts.Positive reviews for Hanna and a nearly 80% female audience for Soul Surfer drove these movies to strong positions and word of mouth may keep them there for a while.
The biggest disappointment this week was the stoner comedy “Your Highness”. The action/adventure/weed comedy failed to find it’s audience after it was mistakenly marketed as a movie starring Oscar award winners instead of marketing it to the people that drove Pineapple Express and Half Baked out of the red. Look for this film to disappear from theaters rather quickly much like Sucker Punch who has now dropped out of the top ten after just two weeks.
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this week |
earnings to date |
| HOP |
$21,700,000 |
$68,156,305 |
| Arthur (2011) |
$12,605,000 |
$12,605,000 |
| Hanna |
$12,300,000 |
$12,300,000 |
| Soul Surfer |
$11,100,000 |
$11,100,000 |
| Insidious |
$9,740,062 |
$27,096,650 |
| Your Highness |
$9,500,000 |
$9,500,000 |
| Source Code |
$9,050,000 |
$28,618,633 |
| Limitless |
$5,692,000 |
$64,380,230 |
| Diary of a Wimpy Kid: Rodrick Rules |
$4,885,000 |
$45,462,260 |
| The Lincoln Lawyer |
$4,600,000 |
$46,454,810 |
Posted on 28 March 2011 by TH3 No08

It’s Monday morning and that means it’s time to take a look at who made out like a bandit this weekend at the box office. This weeks winner is Diary of a wimpy Kid 2 which strongly out performed expectations pulling in 24 million dollars while the poorly reviewed Suckerpunch was left gasping for breath. Apparently word of mouth got out that Sucker Punch was all style and no substance and the movie crowd decided a kids book adaptation sounded like a good bet. Word of mouth is sure to keep Wimpy Kid 2 strong for a few weeks to follow.
Limitless and The Lincoln Lawyer continued to perform strongly in their second week. Both performed well with less that 20% drop off from the previous week. These two movies continue to do very well with the older crowd which means you’ll probably see them played to death on basic cable in a few years. For now expect them both to continue strong in the coming weekends.
Rango pulls in fifth with a still strong 9 million after 4 weeks. The best reviewed movie of the year has now passed the 100 million dollar mark and looks to be steaming steadily towards the 125 million dollar mark before it’s run in theaters is done.
The biggest drop offs this week were Paul -42%, Red Riding Hood -39%, and Mars Needs Moms -58%. All three of these movies have struggled to perform outside of their demo’s which has led to a quick drop off at the box office. Luckily for Paul they made a lot of money overseas before dropping here in the US 2 weeks ago. Red Riding Hood and Mars Needs Moms hope to find a second life when they hit DVD later this year.
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Diary of a Wimpy Kid: Rodrick Rules |
$ 24,400,000 |
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| 2 |
Sucker Punch |
19,015,000 |
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| 3 |
Limitless |
15,225,000 |
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| 4 |
The Lincoln Lawyer |
11,000,000 |
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| 5 |
Rango |
9,800,000 |
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| 6 |
Battle: Los Angeles |
7,600,000 |
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| 7 |
Paul |
7,506,000 |
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| 8 |
Red Riding Hood |
4,340,000 |
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| 9 |
The Adjustment Bureau |
4,245,000 |
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| 10 |
Mars Needs Moms |
2,186,000 |
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| 10 |
Beastly |
2,185,000 |
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